<aside> 🥇 At this stage, your only have hypotheses of who your Buyer Persona could be.

Thanks to the interviews you will conduct, you will be able to redefine it and fill the following framework with the results of your research.

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1. Who are you going to contact? (hypotheses)

• [ ] Define the group of people (your target audience) that could use the product
• [ ] Write your use-case, and details on the buyer persona
  • [ ] Age
  • [ ] Industry
  • [ ] Company
  • [ ] Size of his company
  • [ ] Job Position
  • [ ] Experience
  • [ ] Location
  • [ ] Skills required
  • [ ] What does he read?
  • [ ] Other characteristics / Motivation and Pitfalls
• [ ] Regroup the people you want to contact and 4 distincts groups
  • [ ] 1] The people who benefit from the product
  • [ ] 2] Users that have purchased the product [using the customer segmentation segments]
  • [ ] 3] Expert of the industry [they're advisors, working for consulting firms] - the one that will approve the product
  • [ ] 4] Developers of SaaS

2. How to reach out to them?

• [ ] Linkedin
  • [ ] LinkedIn - Send invitations with personalised messages describing your approach
• [ ] Facebook
  • [ ] Join Facebook groups dedicated to SaaS
• [ ] Feedback page of your competitors
  • [ ] Check out feedback pages of your competitors

3. Schedule 15 calls

• [ ] Schedule 15 calls, and fill the following pipeline

Interview Pipeline