• [ ] 1 - What you want to do already exist

<aside> 💡 Don't think that what you're trying to do is unique and has never been done in the past. You're probably inventing a variation of something which already exists.

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• [ ] 2 - You're not the only one.

<aside> 💡 You're not the only one working towards a business idea. You have competitors. Some directly and others indirectly. Identify them!

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• [ ] 3 - No competitor = No market

<aside> 💡 If you cannot find a competitor, assume that there isn't any market for your idea.

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• [ ] 4 - Understand the vision of your competitors

<aside> 💡 Understand their vision and not only their features.

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• [ ] 5 - Forget about having a matrix diagram / Venn diagram. It's useless.

<aside> 💡 At this stage, you're not pitching your idea to anyone. Focus on what really matters.

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• [ ] 6 - Do the job.

<aside> 💡 Spending time on competitor analysis is essential. You will find some interesting points you've never thought about, without even needing to do any experimentation.

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• [ ] 7 - Extensive competitor analysis