• [ ] 1 - Don't apologize when contacting people

<aside> 💡 Don't apologize when contacting people. They tend to appreciate being contacted if you offer value of some sort.

Best case? You won your first beta testers for free. Worst case? You can keep them for other questions.

</aside>

• [ ] 2 - Create your mailing list since inception.

<aside> 💡 The early adopters will be more than happy to share their experience, and will be interested to offer their insights.

They will have the feeling to be Founding Partners.

Tip: call them Founding Partners.

</aside>

• [ ] 3 - Provide Value

<aside> 💡 Provide material value to people! Offer them something in exchange.

Build a report of what you have discovered as an example.

</aside>

• [ ] 4 - Talk to at least 15 people

<aside> 💡 Talk to at least 15 people. 10 of whom are deeply engaged with the industry and are aware about the problem at hand.

They're using your competitors tools.

They are not simply "interested" - it's much more than that. They put their money where their mouth is.

</aside>

• [ ] 5 - Write a Linkedin article about the topic

<aside> 💡 Offer exposure to those you will interview.

People like to be considered as experts, and in turn will generously offer their time.

</aside>

• [ ] 6 - Insights from PAYING CUSTOMERS

<aside> 💡 Get advice from people that are paying for your competitors' products.

Opinions of other people are useless.

</aside>

• [ ] 7- People have millions of issues