<aside> 🚧 Never try to build a solution / product before testing the solutions available on the market. The best way to get a concrete view of how a product works is using it and trying to push it to its extreme limits.

</aside>

1. Use the Free Trials

• [ ] What are the main features and how are they articulated on the product

• [ ] Draw the User Flow

  Understand how the product has been created. What are the key actions that the users have to achieve?

  https://www.youtube.com/watch?v=TIV1y11xz7k&ab_channel=chunbuns

  🔨 Pageflows is a platform that aggregates the flows from 100s of apps. Check if the app of your competitor is on it: https://pageflows.com/

2. Product reviews

• [ ] Find product review online

1. Go on Youtube (http://youtube.com/)
2. Search: (name of the product) + demo / (name of the product) + review / (name of the product) + product tour

• [ ] How influencers are talking about the product?
• [ ] What do they present as a key feature?

3. Identify their flaws

• [ ] Identitfy what are the bottlenecks of the product by using it
• [ ] What people are saying about this product? Why do they say that their product sucks? Check on the product review website, keep only the negative critics/ Check on reddit how people are negatively talking about the product?
• [ ] Feedback page Check their feedback page - identify their flaws
• [ ] Look at their Social media product reviews Check their bad reviews (0-2 stars) on software reviews website on at least: Capterra / G2 Crowd
• [ ] Social Networks Look at the comments of the business' publications on Faceboook and Twitter
• [ ] App Store / Marketplaces If they have an app on App Store / any other marketplace, check what their customers are saying about them

4. Meeting with the customer support

• [ ] Ask for a presentation deck / Press kit
• [ ] Contact their SDR [Sales Development Representatives] Contact their SDR and ask them how are they better than the three competitors